The Four A's

For change to enhance the efficiency and effectiveness of an organization, it has to become “the way things are done”. But before we reach integration with existing practices, we first go through four distinct phases: awareness, acceptance, adoption and acknowledgement. First we need to know about the change and the rationale behind it, then we have to accept it as either welcome or inevitable, we then have to adopt the change and begin to apply it on a regular basis. Finally, before a change really takes hold, we have to acknowledge to ourselves and our peers that it has become “the new way things are done” and we must be acknowledged for embracing the desired change.