Brainstorming

Everyone participating in a brainstorming exercise must feel absolutely safe to share their ideas, thoughts and feelings without being subject to criticism or derision. Only when all participants have this level of comfort will the truly creative ideas begin to surface. The most foolish sounding suggestions can become the ground breaking ideas of the future…or they can trigger the train of thought that leads to the ideal approach. Set clear ground rules up front, so everyone can relax, dig deep, and contribute freely.