Clarity is King

For maximum impact and retention, keep it simple. Whether you are speaking to an individual or a group, writing a letter or talking on the telephone, make sure your message is clear, concise and uncluttered. Unless the people you are communicating with have a background identical to yours, technical words and industry jargon will likely confuse them. Spell out what you are trying to say. Use everyday language whenever possible. In an era of “infobesity”, you will find that your clarity is appreciated.